Great things are in the making.

Strategy, marketing and experiences for companies ready to turn good ideas into something real.

Modern, minimalist lounge area with green and tan chairs, a wooden coffee table, a small side table with a vase and plant, and a large abstract wall hanging.

Strategy that doesn't stop at strategy.

THINK/MAKE

MH/KIN + Co. works alongside your team to figure out what matters, build the plan, and bring it to life.

From positioning and launches to campaigns, content, digital experiences, and events, we bring strategy and execution together to make good ideas happen.

STRATEGY + EXECUTION / IDEAS + ACTION

WHAT WE DO /

Your vision, brought to life.


STRATEGY/
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  • Positioning + Messaging

  • Go-to-Market Strategy

  • Marketing Planning

  • Campaign Strategy

  • Fractional Marketing Leadership


MARKETING/
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  • Product + Brand Launches

  • Integrated Campaigns

  • Content + Communications

  • Digital + Web Experiences

  • Creative Direction


EXPERIENCES/
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  • Events + Trade Shows

  • Experiential Campaigns

  • Customer Experiences

  • Sales + Marketing Tools

  • Brand Moments

A cozy, modern office with wooden furniture, a large window with a view of greenery, and a table with a lamp, two glasses of water, an open notebook, and magazines.
A closed laptop, a beige notebook, and a silver pen on a light-colored desk near a window with sunlight.
EXPERIENCE MEETS WHAT'S NEXT /

Deep healthcare experience. A broader view of what's possible.

MH/KIN + Co. is built on 15+ years of experience bringing complex products, technologies, and stories to market-with deep roots in healthcare, MedTech, and health technology.

We know how to work inside complex industries, alongside cross-functional teams, and with the specialists it takes to get the work done.

But we're curious by nature.

So while healthcare is part of our foundation, MH/KIN + Co. is built for companies across industries with something meaningful to make, launch, grow, or evolve.

HEALTHCARE / MEDTECH / HEALTH TECH / B2B / AND WHAT'S NEXT
THE + CO PART/

Great work rarely happens alone.

Great work rarely happens alone.

MH/KIN+ Co. brings seasoned marketing experts together with the right mix of creative and specialized talent - from designers to paid media pros, PR, content, and more.

No giant agency machine. Just smart people doing good work together.

YOU + MH/KIN + CO. > THE RIGHT PEOPLE.

Good ideas are everywhere…

Making them happen is the interesting part.

MH/KIN + Co. brings the strategy, marketing, and expertise together to move ideas out of decks, meetings, and “we should really do that” conversations into the world.

A young woman with long dark hair smiling in a bright indoor setting.

Hi, I'm Maricel.

I've spent the last 15+ years helping healthcare, MedTech, and technology companies figure out what they need to say, how they need to say it, and how to bring it into the world.

I've worked inside marketing teams, alongside agencies, and directly with the people building, selling, and using complex products.

And somewhere along the way, I realized the work I love most happens right in the middle—asking the questions, finding the story, building the plan, and working with really good people to make it happen.

So I built a company around exactly that.

MH/KIN + Co.

Two people working at a table, one using a laptop and the other writing in a notebook, with decorative vases, a glass of water, and a plant in a glass vase on the table.

Let’s Work Together